SAP bundles several cloud solutions from the areas of customer experience (CX), customer relationship management (CRM) and e-commerce under the term "SAP C/4HANA".
The "C" in the product name stands for Customer and the "4" for fourth-generation software. HANA is the in-memory database technology of SAP SE, which scores with enormous performance.
SAP C/4HANA supports all customer-related areas in the company. These include, in particular, sales, marketing and customer service. However, the functional scope also maps important requirements from retail and consumer protection (data protection).
According to SAP, the aim of the software suite is to revolutionize the CRM sector. Among other things, this is to be achieved through the use of modern technologies such as machine learning. In addition, the focus of all function modules is no longer on the sales process, but on the customer.
SAP C/4HANA is one of the most modern solutions on the market: cloud-based, executable on all mobile devices and operating systems, including a mobile client, and also functionally state-of-the-art.
In addition, companies need less time to implement the solution than they used to for SAP CRM - with the SAP C/4HANA cloud solution, companies can get started quickly.