In addition to a standard version, there are versions of SAP MDG for the areas Customer, Supplier, Finance and Material.
These specialized versions optimize the use within these application areas. Criteria such as date of birth or storage location do not need to be created or sorted out first, depending on the intended use.
Customer, supplier, finance and material data can be linked to ERP processes.
This is of particular importance, since an exchange takes place in two directions: SAP MDG provides the master data to the sales department; however, information will come from the returns and service departments that can be included for updating customer data or stored as product evaluations from customers.
1. SAP MDG - Master Data Governance for Customer
Customer data is valuable for making a targeted offer that is of sufficient interest to customers. For banks and insurance companies, it is important to be able to assess whether customers are in the accumulation or consolidation phase of life or already in retirement and disposing of their portfolio.
Presenting an offer that is not designed with the target group in mind is perceived as an affront, especially by the younger generation. The use of social media contributes to the perception that individual preferences should be known after all.
The same applies to convenient customer service. Here, orders should be able to be called up by the customer so that the order history does not have to be reported by customers.
Customer service and the submission of new offers can be linked. If a customer feels well taken care of by a service representative, he or she will have a higher acceptance for an additional offer - a meaningful offer based on the maintained customer data.
It costs nine times as much to win new customers as it does to try to win additional business from an existing customer. The data already exists in your company. SAP MDG provides your employees with up-to-date data for use through the appropriate roles.
2. SAP MDG - Master Data Governance for Supplier
The margin is in favorable purchasing. For standard products, past orders can be viewed to compare prices. In this way, regularly occurring orders for consumer goods can be simplified.
The reliability of the supplier and the assessment by the specialist departments can be recorded here, as can references to agreed conditions. Reference to existing framework agreements from strategic suppliers simplifies the process.
The formal ordering process is massively simplified by the experience of various departments stored in SAP MDG for Supplier. Compliance requirements are easier to implement through SAP MDG and easier to document through a single master database.