SAP BW - Data analysis made easy

SAP BW can be used to create evaluations and reports. It is the appropriate classical instrument for filtering and processing information from extensive databases via BI.

SAP BW comes with the tools to import and process data, analyze the databases, and create reports on the findings.

SAP BW Business Warehouse is an ideal instrument for filtering out the data that is important for management decision-making processes from your company's extensive databases.

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Who are the most active consultants in the sales organization? SAP BW can provide the answer. How has the activity of the sales team developed compared to the previous year? SAP BW can make the comparison. How much would a small incentive cost to achieve an individual sales target? What financial success could be expected from the increase in turnover and what would the delta be? This question could still be answered quite simply.

If the respective incentive for the salesperson to leave his comfort zone is staggered according to performance, the need for an instrument such as SAP BW quickly becomes apparent to handle more complex queries on different scenarios with a few practiced moves.

SAP BW provides interfaces to integrate databases from applications outside the SAP world. Data from external applications can be imported or extracted separately. There are various tools for database administration, an OLAP function (Online Analytical Processing), and other options for data mining using the SAP Business Explorer.

As a classic program for processing data sets, Excel is widely used and is a popular tool. SAP BW behaves harmoniously with Excel. Data can be easily integrated.

Some SAP BW applications can be executed directly in the browser using JavaScript, which is convenient and saves time.

For a company's sales planning, marketing and controlling, the data from recent fiscal years represents a treasure trove for evaluating the success of possible campaigns for subsequent years.

The data is already available in the company and only needs to be analyzed with a suitable instrument.

Examples: Controlling assesses the income and expenditure of the products and on this basis makes the recommendation to adjust the product range. Marketing forecasts the costs and prospects of success for the introduction of the product leader in a new market and quantifies the timeline to break-even. Sales planning develops a model for more stable corporate development with diversification from saturated and growth markets.

The quality of the evaluation depends strongly on the quality of the available data. The aim is to have the data available in such a way that it can be used efficiently. Centrally in one system, in real time and with the tools necessary for processing. SAP BW is a suitable solution for this.

The need to evaluate complex data can be unpredictable. The speed of technical development is increasing. Companies in markets with supposedly high moats are confronted with new players and fresh ideas.

Example electromobility and diesel discussion: What is the impact of a scenario with reduced values for used diesel vehicles? What happens to returns from leasing transactions and vehicle loans with high residual rates? What savings can be made within the Group to support research and development? These questions suddenly arise in companies that deal with automobile manufacturing, the sales organization or the supplying industry.

SAP BW is the right instrument to meet the requirements of a changing market. SAP BW can process large amounts of data and import data from external sources. Often data exists in a grown old system or data from external sources should serve the comparison or the enrichment.

The structuring of the data according to certain characteristics often leads to interesting findings from which alternative courses of action and recommendations can be derived. How much margin does the sale generate over the lifetime of the product compared to the after-sales business? Should one then suggest the advantages of a specialist workshop to the buyer and how much may the communication cost for this? How many employees does the sales organization have in the area of sales, repairs and online contact with customers? With SAP BW, it would be easy to derive a marketing strategy from existing data.

SAP BW is able to structure and consolidate the existing data for different views. An interpretation of the data serves as solid support for management decisions.

For the evaluation, the data sets should be combined in a single system. High connectivity is an advantage here. SAP BW provides interfaces and transfer protocols for internal and external sources:

• For SAP source systems: S-API
• For ASCII or CSV: Data interface for automatic import
• For other databases: Database Shared Libraries (DBSL)
• For Web services and XML data: via SOAP protocol
• For multidimensional databases: Java-based J2EE connector architecture
• H2 Business Explorer – SAP BEx – Reporting Tool des Business Warehouses

These are user programs supplied by SAP BW. The Business Explorer consists of a number of software applications that can be used to perform evaluations and then create reports. The analyses can be made for current and past financial years, web-based and with Excel.

• The BEx Analyzer provides VBA macros for Excel.
• The BEx Web Application Designer allows you to design interactive Web templates.
• You can use the BEx Report Designer to create reports.
• The BEx Information Broadcaster can publish these reports and send them to an e-mail distributor.